Here is a 10-question sheet that will help you define your buyer persona:
Based on your answers to the above questions, describe your ideal client in a few sentences. Imagine meeting them for the first time. What kind of person are they? This is your buyer persona.
- What problem does your product or service solve?
- Why would someone buy your product or service? For example, does it fix a problem or add value to their life?
- What are the demographics of your ideal client? Consider factors such as their age range, gender, location, income level, education, what kind of car they drive, and what kind of food they eat.
- What does your ideal client do for a living? For instance, consider their job title and what kind of company they work for.
- What are their professional goals?
- What are some of their pain points? For example, are there any challenges or frustrations they face in their work?
- What are the best ways to reach them? For instance, would they be more receptive to a phone call, an email, or a social media ad?
- What kind of language or jargon will resonate with them?
- How can you make them feel like they are part of your community?
- What kind of stories will resonate with them?
Based on your answers to the above questions, describe your ideal client in a few sentences. Imagine meeting them for the first time. What kind of person are they? This is your buyer persona.
Don't forget to take the lead generation class
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